.YOU MAY certainly not understand it, however various fonts bring about various feelings. Serif font styles, along with little strokes at the ends of characters, are commonly found in publications as well as newspapers. They appear respected as well as reliable. Sans serif typefaces, which are plain, can look present day and also informal. Aesthetic uniformity provides viewers a sense that they know where they stand up it helps to create leave. In the case of The Financial expert, it establishes the hue for our news.